6.45 Million, Read Properly: What Brazil’s 2026 Arrivals Actually Show
August set a monthly record. The eight month total did not. The number worth quoting from Brazil’s 2026 inbound data is not the volume at all.
Ceará’s Paradox: More Foreign Visitors, Less Money
International arrivals in Ceará rose 23.6 percent through August. Tourism revenue in the state fell. Both numbers are official, and the gap between them is the story.
Italy Is Still Growing for Brazil, at a Third of Last Year’s Rate
Embratur took a 9.7 percent growth figure to Rimini. Set against 26.4 percent in 2025, the Italian market has stopped recovering and started behaving. What that means for 2027 planning.
96,000 Meetings in Three Days: What IMEX America Says About Selling Brazil for MICE
IMEX America closed its largest edition with 17,800 participants and about 96,000 scheduled meetings. Embratur was there with 16 co-exhibitors. What the numbers mean for anyone selling Brazil to the events market.
Brazil’s Corporate Travel Record Is Being Set in the Air, Not in the Beds
Corporate travel revenue reached 9.75 billion reais through August, a record. Air services grew 12 percent, hotels 3.6. The gap between those two numbers is the story.
Rio de Janeiro’s Global Moment: Inside the Numbers Behind a Record Season
Embratur, National Geographic and eDreams ODIGEO all pointed to the same city within a five month window. Here is what three separate 2025–2026 studies say about Rio de Janeiro’s rising international demand, and what it means for agencies building programs there.
The Mostra at 50: São Paulo’s International Film Festival Celebrates Half a Century
From October 15 to 29, 2026, the São Paulo International Film Festival celebrates its 50th edition (Source: Mostra official website, 2026; Papo de Cinema, 2026-07-20). Known locally simply as the Mostra, it has become a fixture of the city’s cultural calendar, and for two weeks each spring it turns the city into a moving map … Read more
A New Bridge Between Continents: Gol Opens Rio to Lisbon, in Style
Gol has opened its first route to Europe with a direct flight linking Rio de Janeiro to Lisbon, the airline’s entry into long haul travel between Brazil and Europe after twenty five years of domestic and regional flying (Source: Panrotas, 2026-09-16; Itatiaia, 2026-09-17). The inaugural service left Lisbon on September 16 and landed at Rio’s … Read more
Brazil’s Quiet Ascent: A Historic Week for the Country’s Finest Hotels
In the space of a single week this September, between the Michelin Keys 2026 announcement and The World’s 50 Best Hotels list, Brazil’s luxury hospitality scene received two of the most significant endorsements in its history, one from the world’s most closely watched restaurant and hotel authority, the other from the hospitality industry’s own peers. … Read more
Brazil’s Tourism Boom, By the Numbers: What 9.3 Million Visitors Means for Your Clients
Brazil closed 2025 with a record 9.3 million international arrivals (Embratur/Ministry of Tourism, 2026) and is on pace to break 10 million in 2026. Here’s what the official numbers say about where the growth is coming from, and what it means for agencies building programs here.
