ECONOMY
Brazil’s Tourism Boom, By the Numbers: What 9.3 Million Visitors Means for Your Clients
Brazil closed 2025 with a record 9.3 million international arrivals (Embratur/Ministry of Tourism, 2026) and is on pace to break 10 million in 2026. Here’s what the official numbers say about where the growth is coming from, and what it means for agencies building programs here.