ECONOMY
6.45 Million, Read Properly: What Brazil’s 2026 Arrivals Actually Show
August set a monthly record. The eight month total did not. The number worth quoting from Brazil’s 2026 inbound data is not the volume at all.
MAGAZINE
Economy
ECONOMY
Ceará’s Paradox: More Foreign Visitors, Less Money
International arrivals in Ceará rose 23.6 percent through August. Tourism revenue in the state fell. Both numbers are official, and the gap between them is the story.
ECONOMY
Italy Is Still Growing for Brazil, at a Third of Last Year’s Rate
Embratur took a 9.7 percent growth figure to Rimini. Set against 26.4 percent in 2025, the Italian market has stopped recovering and started behaving. What that means for 2027 planning.
ECONOMY
96,000 Meetings in Three Days: What IMEX America Says About Selling Brazil for MICE
IMEX America closed its largest edition with 17,800 participants and about 96,000 scheduled meetings. Embratur was there with 16 co-exhibitors. What the numbers mean for anyone selling Brazil to the events market.
ECONOMY
Brazil’s Corporate Travel Record Is Being Set in the Air, Not in the Beds
Corporate travel revenue reached 9.75 billion reais through August, a record. Air services grew 12 percent, hotels 3.6. The gap between those two numbers is the story.
ECONOMY
Rio de Janeiro’s Global Moment: Inside the Numbers Behind a Record Season
Embratur, National Geographic and eDreams ODIGEO all pointed to the same city within a five month window. Here is what three separate 2025–2026 studies say about Rio de Janeiro’s rising international demand, and what it means for agencies building programs there.
ECONOMY
Brazil’s Tourism Boom, By the Numbers: What 9.3 Million Visitors Means for Your Clients
Brazil closed 2025 with a record 9.3 million international arrivals (Embratur/Ministry of Tourism, 2026) and is on pace to break 10 million in 2026. Here’s what the official numbers say about where the growth is coming from, and what it means for agencies building programs here.
